In this solo episode of Falling For’d, Lance Rogers shares a powerful illustration about a traveler who builds a boat to cross a raging river, only to wear himself down dragging it through the wilderness on the other side. Lance connects the parable to real life, exploring the businesses, relationships, and mindsets we hold onto long past their time. He also announces his move to Branstetter Music Management, shouts out the full artist roster, and discusses an exciting new partnership with UK-based outlet The Rugged Revival. All while lighting up a CAO Black Bengal cigar and enjoying a warm Kentucky afternoon. Smoke good cigars, be kind to people, and let go of the boat.